About Us

Takes its name from a fear every rider knows well. “Tar snakes” are the asphalt sealant lines used to fill cracks in highways—especially the wide ones—that can cause a bike to slide without warning. Early on, they represented uncertainty and loss of control. Over time, through experience, skill, and time on the road and track, that fear faded. The name became a symbol of growth: confronting instability, learning from it, and riding forward with confidence.